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Resume

September 2023 - Present

Director, Social Media Strategy & Digital Engagement

Boston University External Affairs

  • Lead strategic planning and execution for Boston University's flagship digital channels (Bluesky, Facebook, Instagram, LinkedIn, Threads, TikTok, YouTube, X), aligning efforts with institutional marketing and engagement goals.

  • Oversee a team of two full-time staff, a robust internship program, and optimize a modest $70K annual paid social budget.

  • Serve on the External Affairs AI Committee, implementing tools like ChatGPT and Copilot to streamline content workflows and elevate team output.

  • Utilize social media listening tools (Sprinklr) to monitor crises and brainstorm new content ideas.

  • Grew university-wide engagement by 55%, reach by 32%, and followers by 37% from FY19–FY24.

  • Manage the digital presence of the University president, including ghostwriting and executive LinkedIn strategy.

  • Launched the “Connecting With…” LinkedIn newsletter (108K+ subscribers). 

  • Spearheaded the CASE Circle of Excellence award-winning Terrier Creator Program strategy.

August 2021 - September 2023

Associate Director, Social Media Strategy & Digital Engagement 

Boston University External Affairs

  • Promoted to expand leadership scope over BU’s digital engagement strategy, including flagship accounts, emerging platforms, and influencer initiatives.

  • Developed and launched the Terrier Creator Program, formalizing partnerships with student influencers to co-create original branded content.

  • Integrated campaign performance metrics into quarterly reporting cycles, improving strategic alignment with Advancement, Admissions, and External Affairs.

  • Winner, CASE Award for short-form holiday video campaign (2023).

February  2019 - August 2021

Assistant Director, Social Media

Boston University External Affairs

  • Launched and scaled BU’s flagship TikTok presence, leading to viral growth and national recognition in the higher ed space.

  • Created the “Hey BU Blog,” a student-facing content hub on BU Today, and established a scalable editorial pipeline for student features.

  • Developed and implemented the university’s paid social media strategy and optimization framework across Facebook, Instagram, LinkedIn, Reddit, TikTok, and more. 

  • Built a metrics dashboard and analytics framework to track and report on KPIs monthly, quarterly, and annually.

January  2017 - February 2019

Digital Content Producer

Boston University Alumni Relations

  • Led the editorial strategy and production of the BU Alumni Blog and managed all social content and digital campaigns for alumni engagement.

  • Collaborated across Advancement to align digital touchpoints with stewardship and giving strategies.

  • Managed the alumni website and contributed to UX/content improvements in partnership with web teams.

May 2016 - December 2016

Social Media Manager

PYMNTS.com

  • Directed content and engagement strategy across all channels, ghostwrote for the CEO’s digital channels, and launched the company’s Apple News and Instagram presences.

  • Increased LinkedIn followers by 14.6%, Facebook by 28%, and Twitter by 8.1% in under a year.

October 2014 - May 2016

Advancement Communications Coordinator

Simmons University

  • Managed integrated marketing and communications (email, print, social) for the Advancement office.

  • Created communication policies and improved campaign efficiency across events, appeals, and alumni relations.

  • Increased social followers by 30–37% across platforms and managed all site content via CMS tools (Blackbaud, Sitecore)

January 2013 - October 2014

Marketing & Communications Associate

McCue Mortage

  • Owned digital and social content, web strategy, and blog marketing; drove increased lead conversion via SEO, forms, and campaigns.

August 2011 - December 2012

Specialist

Apple INC

  • Met and exceeded sales goals by providing a personalized shopping experience

  • Consistently delivered top-tier results in sales, customer service and store metrics

  • Created “promoter” relationships with customers by giving optimal customer service

  • Used Kronos system to manage daily and weekly schedules

Skills

Content Management

  • Blackbaud

  • Constant Contact

  • Google Analytics

  • Hubspot

  • iModules

  • Wordpress

Design / Video Applications

  • Canva

  • Indesign

  • Photoshop

  • Wave.video

  • CapCut

Social Media Management

  • Buffer

  • Hootsuite

  • Sprinklr

  • Sprout Social

  • TweetDeck

Skills

Education

Boston University

Master of Arts, Advertising 

Graduated: Spring 2023

Quinnipiac University

Bachelor of Arts, Public Relations

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