Work

Here's a look at some of my success stories, from establishing a campus influencer program from scratch to paid social and everything in between.

Terrier Creator Program

In January 2023, I launched the Terrier Creator Program, an award-winning initiative that empowers BU’s most creative students to create short-form video content.

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Stand-out Content

A smorgasbord of best-in-class content examples.

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Paid Social

A sampling of paid social ads I've created and placed.

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LinkedIn "Connecting With" Newsletter

Utilizing LinkedIn's newsletter feature, I launched "Connecting with," an employee relations and recruiting initiative. The series spotlights Boston University faculty and staff, their career journies, and why they love working at BU. The newsletter has 94K+ subscribers and counting.

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Hey BU Blog

In 2019, I launched the Hey BU Blog, a student-first blog on BU Today, Boston University’s news publication. Since its launch, we've published over 166 posts, driving 500K+ unique sessions to BU's website.

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