Stand-out Content
Here are examples of the best content my team created under my leadership. From short-form videos to Instagram carousels, we ensure our work is always of the highest quality.
01
BU, but make it Barbie pink
Jumping on the Barbie movie craze from the summer of 2023, we used an AI app to turn iconic areas of BU's campus into a Brabie dream world.
Total Engagements: 24.24K
Reach: 114.61K
Comments: 275
Likes & Reactions: 38.83K
Shares: 1.32K
Saves: 1.44K​
02
Can you give BU one compliment?
Using a camera and a wireless microphone, two of our interns traveled to Boston College’s campus to film a “person on the street” style video that played into the age-old rivalry between BC and BU. With that theme in mind, our intern bravely outed himself as a Boston University student in Eagle territory, asking the question, “Can you give BU one compliment?”
Total Engagements: 2.71K
Reach: 90.16K
Comments: 56
Likes & Reactions: 2.56K
Shares: 51
Saves: 42​
Views: 56.22K
03
BU Cheesy Valentine's Day Cards
We created a series of cheesy greeting cards for BU's 17 schools and colleges in honor of Valentine's Day. Because who doesn't love some cheesy humor in their social media feed?
​
This was broken into two posts because of Instagram's carousel image limit at the time.
Total Engagements: 9.04K
Reach: 103.45K
Comments: 57
Likes & Reactions: 8.99K
Shares: 1.7K
Saves: 171​
04
Walk with me and talk about your passions
In this “person on the street” style video, a BU student shares her passion for the University's Food Rescue program and how students can get involved.
Total Engagements: 880
Reach: 25.49K
Comments: 34
Likes & Reactions: 794
Shares: 52
Saves: 24​
Views: 46.17K
05
Zero-click content
This post about a BU alumni who became a pro wrestler showcases how we turn long-tail editorial content into zero-click content. No "link in bio" required.
Total Engagements: 1.50K
Reach: 39.2K
Comments: 9
Likes & Reactions: 1.3K
Shares: 194
Saves: 29​
06
Repurposing User-generated content
For this video, we repurposed user-generated content (UGC) from a question we asked on X (Twitter) into a short-form video for Instagram and TikTok. The result? More engaging comments!
Total Engagements: 1.62K
Reach: 31.19K
Comments: 47
Likes & Reactions: 1.5K
Shares: 52
Saves: 53​
Views: 35K
07
Spooked by...
With the help of AI for inspiration on what members of BU's 17 schools and colleges would be "spooked by," we created this fun carousel in honor of the Halloween season.​
Total Engagements: 2.65K
Reach: 38.2K
Comments: 22
Likes & Reactions: 2.4K
Shares: 222
Saves: 64​