Paid Social
Within my current and past roles, I've led successful paid social strategies across various platforms, including Meta, LinkedIn, Reddit, and more. Below is a sampling of the ads I've run at Boston University. At BU, I managed a modest annual paid social budget of $70K.
01
Meta Ad: BU's CTE Research Series
This carousel ad highlights a groundbreaking five-part series on CTE (chronic traumatic encephalopathy) published on The Brink, BU's research news publication.
Objective: Link clicks
Budget: $400
Results:
Link Clicks: 2,306
Reach: 44,699
Cost per result: $0.17
Click-through rate: 3.38%
02
LinkedIn Ad: Meet the Student CEO of a BU Cafe
This ad, highlighting a student's success at BU, encourages our followers to read more and engage and comment on this ad.
Objective: Engagement
Budget: $300
Results:
Engagements: 631
Reach: 95,213
Cost per result: $0.47
03
Reddit Ad: Can the Bias in Algorithms Help Us See Our Own?
The ad highlights research from Boston University's Questrom School of Business on how algorithms have been shown to amplify human biases.
Objective: Link clicks
Budget: $400
Targeted subreddits: r/AskReddit, r/psychology, r/news, r/bprogramming, r/college, r/boston,
Results:
Link Clicks: 1,666
Reach: 415,899
Cost per result: $0.10
Click-through rate: 0.401%