Terrier Creator Program
In January 2023, I launched the Terrier Creator Program, an award-winning initiative that puts social media content creation in the hands of BU’s most creative students. Students sign up by filling out an application on our website and are paid an agreed-upon amount per video they create. Since launching the program, our Terrier Creators have produced 40 videos for our Instagram and TikTok channels, earning 1.02 million video views, 82,640 engagements, 5,126 shares, and a reach (the number of unique users--followers and non-followers--who saw the page post) of 1.67 million. In our first year, we received 109 applications to the program
01
Terrier Card Hacks
Your student ID does more than buy food at the cafeteria or get you into your dorm. For this video, I worked with a student creator to highlight everything a BU ID unlocks for students, including free museum admission, discounts, and more.
Engagements: 2.98K
Reach: 27.68K
Comments: 18
Views: 56.78K
Shares: 219
Saves: 831
02
Alumni Spotlights
What better way to highlight the prominent alumni who attended Boston University than to have students tell their stories? In this example, a student highlights the career of BU alumnus Jason Alexander.
Engagements: 3K
Reach: 44.87K
Comments: 25
Views: 53.92K
Shares: 19
Saves: 72
03
Why I Chose BU
In this video series, our Terrier Creators highlight why they chose to study at Boston University. Check out this example.
Engagements: 1.29K
Reach: 43.72K
Comments: 38
Views: 82K
Shares: 63
Saves: 32
04
Tips for Navigating College
Timed with the start of the academic year, one of our Terrier Creators offers five tips for navigating college in this video.
Engagements: 2.09K
Reach: 38.22K
Comments: 25
Views: 45.33K
Shares: 170
Saves: 49